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Market pricing, weather intelligence, pricesheet management, food safety compliance, and buyer demand signals — all customized for growers and shippers in your region.

Salinas, CA · Intelligence for your area
Market Intelligence
Real-time USDA terminal prices, trend analysis, and commodity comparisons.
Weather & Harvest Clock
Localized weather forecasts with GDD tracking for your growing regions.
Pricesheet Management
Upload and manage your pricesheets; see parsed data and analytics.
Food Safety Vault
Store and track compliance documents — GAP, Primus, COIs, FSMA 204.
Network & Invite
Build your buyer network and communicate agentically.
Demand Signals
See buyer demand patterns and spot opportunities before the market.
Live Supplier Intelligence
Trends recently
California shoppers allege Driscoll's strawberries were tainted with 8 'forever chemicals' - The Cool Down
California shoppers allege Driscoll's strawberries were tainted with 8 'forever chemicals' - The Cool Down
Source: The Cool Down
Trends recently
CAC Customizes Retail Programs to Move 330M Pounds of California Avocados - The Packer
CAC Customizes Retail Programs to Move 330M Pounds of California Avocados - The Packer
Source: The Packer
Trends recently
U.S. blueberry prices rise as strawberries and cucumbers decline - Fresh Plaza
U.S. blueberry prices rise as strawberries and cucumbers decline - Fresh Plaza
Source: Fresh Plaza
Trends recently
Strong broccoli supply pressures pricing - Fresh Plaza
Strong broccoli supply pressures pricing - Fresh Plaza
Source: Fresh Plaza
Weather recently
Cornell study finds East Coast broccoli can cut drought risk - Fingerlakes1.com
Cornell study finds East Coast broccoli can cut drought risk - Fingerlakes1.com
Source: Fingerlakes1.com
Trends recently
John Duarte: Water, Crops and California Ag Future - agnetwest.com
John Duarte: Water, Crops and California Ag Future - agnetwest.com
Source: agnetwest.com
Weather 12m ago
Freeze Warning: Central Valley temps dropping to 28°F overnight
The National Weather Service has issued a freeze warning for the Salinas Valley, Oxnard, and the San Joaquin Valley. Strawberry and leafy green growers should prepare frost protection measures.
Source: NOAA/NWS
Weather 2h ago
La Niña conditions persisting through Q1 — drier conditions expected in Mexico
NOAA Climate Prediction Center reports La Niña will continue through March, with below-normal precipitation expected across Mexico's key growing regions of Sinaloa and Sonora.
Source: NOAA CPC
Trade 35m ago
USDA Terminal Market: Strawberry prices up 18% week-over-week
FOB Salinas/Watsonville strawberry prices moved sharply higher at $19.50/flat as weather delays tighten supply. Organic premium holding at 22% above conventional.
Source: USDA MARS
Trade 1h ago
Avocado imports from Mexico surge 24% YoY
U.S. imports of Hass avocados from Michoacan reached record volumes in February, putting downward pressure on pricing. Wholesale at $31.00/case.

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Food Safety 45m ago
FDA recalls romaine lettuce from Yuma growing region
The FDA has initiated a voluntary recall affecting romaine lettuce from a Yuma, AZ packing facility. E. coli O157:H7 detected in routine sampling. No illnesses reported yet.

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Food Safety 3h ago
FSMA 204 enforcement reminder: first audits beginning March 2026
The FDA has confirmed that FSMA 204 traceability audits will begin for high-risk foods starting March 2026. Suppliers should ensure KDE/CTE records are complete.

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Trends 1h ago
Diesel prices stabilize at $4.29/gal — reefer fuel surcharges holding
EIA reports national average diesel at $4.29/gal, stable for the third consecutive week. West Coast prices remain 12% above national average.

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